01 // FORMAL
SD71COMOX VALLEYROOTED identity study
Clean enough for a district document. Still unmistakably local. The jay is an original ROOTED study, not an official district mark.
ROOTED // HOME DISTRICT // COMOX VALLEY
SD71
COMOX VALLEY
A ROOTED district directory built around real schools, official links, local place and a little more life than a government spreadsheet.
K–12ALTERNATEONLINECOMMUNITY
ROOTED artwork and identity concepts on this page are unofficial creative work. They are not School District 71 branding and do not imply district adoption, endorsement or partnership.
ROOTED CONCEPT MASCOT // STELLAR STEVE
STELLAR
STEVE
STEVE
FORMAL ROOTS // CREATIVE ENERGY // COMMUNITY FIRST // REAL SCHOOLS // REAL LINKS
02 // CHARACTER
STELLAR STEVE.
Black head. Blue body. West-coast attitude. Steve is the ROOTED concept character lane — separate from formal district identity.
UNOFFICIAL // ROOTED CONCEPT03 // YOUTH ENERGY
COMOX
VALLEY
VALLEY
Graffiti, stickers and merch can carry the louder stuff while the information architecture stays clear and usable.
Comox Glacier above the Comox Valley
Paul Hamilton (paulhami), Comox Glacier over the Comox Valley (2008). Cropped to fit; image remains under the same licence.
Photo source · CC BY-SA 2.0
THE SCHOOLS
FIND YOUR SCHOOL.
Each card opens a ROOTED school profile with current school information and links back to official school or district sources. Team identity and colour claims are only shown when supported by current evidence; unofficial ROOTED artwork is labelled separately.
Miracle Beach Elementarymiraclebeach@sd71.bc.caBRANDING OPPORTUNITYAirport Elementaryairport@sd71.bc.caAIRPORT ALLSTARS • BLUE / WHITE / BLACK OBSERVEDArden Elementaryarden@sd71.bc.caBRANDING OPPORTUNITYAspen Park Elementaryaspenpark@sd71.bc.caBRANDING OPPORTUNITYBrooklyn Elementarybrooklyn@sd71.bc.caBROOKLYN BEARSCourtenay Elementarycourtenay@sd71.bc.caBRANDING OPPORTUNITYCumberland Community Schoolccs@sd71.bc.caBRANDING OPPORTUNITYDenman Island Community Schooldenman@sd71.bc.caDENMAN DRAGON • SCHOOL LOGO / SPIRIT IDENTITYÉcole Puntledge Park Elementarypuntledge@sd71.bc.caBRANDING OPPORTUNITYÉcole Robb Road Elementaryrobbroad@sd71.bc.caBRANDING OPPORTUNITYHornby Island Community Schoolhornby@sd71.bc.caRAVENS • COLOURS TO VERIFYHuband Park Elementaryhuband@sd71.bc.caHUBAND HAWKE • GREEN / YELLOW / WHITE OBSERVEDQueneesh Elementaryqueneesh@sd71.bc.caCOMMUNITY-LED BRANDING OPPORTUNITYRoyston Elementaryroyston@sd71.bc.caBRANDING OPPORTUNITYValley View Elementaryvalleyview@sd71.bc.caTIGERS • ORANGE / BLACK OBSERVEDLake Trail Community Schoollaketrail@sd71.bc.caBRANDING OPPORTUNITYGeorges P. Vanier Secondaryvanier@sd71.bc.caVANIER TOWHEESGlacier View Secondaryglacierview@sd71.bc.caBRANDING OPPORTUNITYHighland Secondaryhighland@sd71.bc.caHIGHLAND RAIDERS • ARTWORK HOLDÉcole Secondaire Mark R. Isfeldisfeld@sd71.bc.caISFELD ICE • BEAR VISUAL OBSERVEDNala’atsi Alternate Schoolnalaatsi@sd71.bc.caCOMMUNITY-LED IDENTITY ONLYNavigate (NIDES)nidesoffice@sd71.bc.caBRANDING OPPORTUNITYSandwick Continuing Educationsandwick@sd71.bc.caPROGRAM IDENTITY OPPORTUNITY