GET ROOTED

PAC / SCHOOL IDENTITY • ROOTED CONCEPT

MIRACLE BEACH — JIMOTHY + BLUE HERON

This concept incorporates the reported raccoon identity as Jimothy and the Blue Heron seen in the school mural. School confirmation is still required before either is presented as official branding; Jimothy stays intentionally tiny on apparel, like a classic embroidered chest mark.

Miracle Beach ROOTED concept board featuring Jimothy the raccoon and a Blue Heron; verification pending
ROOTED concept preview based on community/student-reported identity cues. School confirmation required before official adoption.

SD71 • BLACK CREEK • K–7

MIRACLE BEACH ELEMENTARY

UNOFFICIAL ROOTED CONCEPT: BLUE HERONS

A rural community school in Black Creek with a strong fit for outdoor, environmental and hands-on learning.

PUBLICK–7250+ STUDENTSBLACK CREEK
ROOTED × MIRACLE BEACH • IDENTITY LAB

Herons, ocean, forest. Go big.

A full unofficial concept system built around the Great Blue Heron, Miracle Beach coastline, forest silhouettes and a teal–coral–cream palette. ROOTED concepts, not school-approved branding.

Heron crest
MBE coast mark
Unofficial heron mascot
Sunset + forest
MBE throwie
MBE halo
Graffiti emblem
Sticker / chest mark
Wave piece
Merch-ready: transparent PNG artwork for tees, crews, hoodies and stickers.
Unofficial ROOTED concepts • school approval required before official adoption.
BLUE HERON CONCEPT IMAGE • CC0 / WIKIMEDIA COMMONS • ROOTED SUGGESTION, NOT OFFICIAL SCHOOL BRANDING

SCHOOL INFO

ADDRESS8763 Paulsen Road
Black Creek, BC V9J 1J8
PHONE250-337-5114
PRINCIPALMireille Appelbe

ROOTED FIT

FOREST. WATER. MOVEMENT. STEWARDSHIP.

The school’s public profile already highlights hands-on nature-based learning, environmental stewardship, local-environment and Indigenous-knowledge connections. ROOTED can build on that foundation with outdoor safety, water, bike, snow and field-skills pathways.

SPORT + MOVEMENTCross-country and school physical-activity programming.
OUTDOOR ASSETSForested rural campus, multipurpose room and nearby natural learning environments.
COMMUNITYStrongStart, Club Kidz and active school-community events.