SCHOOL DISTRICT 71 • COMOX VALLEY
IDENTITY CHECK IN PROGRESS
ROOTED SCHOOL IDENTITY SUPPORT
ROOTED can help schools build or clean up a team identity while respecting anything already established.
ASK ROOTED ABOUT SCHOOL BRANDINGOFFICIAL SCHOOL WEBSITE →HIGHLAND // COMOX // FIELD NOTES
A school tucked into the northeast woods of Comox, with a strong co-curricular culture, a practical maker streak and a school-wide “Highland has Heart” identity. ROOTED should lean into that instead of treating this like a generic secondary-school card.
Highland already gives students room to build, make and experiment. ROOTED’s fit here is equipment access, repair skills, photography/media, outdoor tech and introductions to local trades and technical mentors.
Highland runs a broad athletics program including aquatics and cross-country. Comox adds trails, ocean access and year-round outdoor options almost immediately beyond the school doors.
That motto is useful. Keep the page confident and capable, but human: student clubs, environmental action, creative work and practical service all belong beside sport and academics.
Use forest texture, field-note details and local Comox imagery as the visual layer. Keep any school or Indigenous identity work sourced from the school itself; ROOTED adds access and opportunity, not borrowed symbolism.
SCHOOL IDENTITY • ROOTED CONCEPT
Highland Raiders is verified. The school's commissioned eagle-over-house logo remains separate; this ROOTED concept uses neutral collegiate marks and does not imitate it.
